"The first pancake is always lumpy"
At first, we decided to try to bring the client's "product" to the TOP of Yandex's free search results through search engine optimization (SEO). We hoped to get targeted visitors to the site from organic search results.
However, the hypothesis failed. Despite the team's efforts, we could not get to the first page of the search engine. The housing market is oversaturated with large aggregators and real estate agencies. Such competitors have large resources with hundreds of thousands of pages. This plays a key role for the search algorithms of Yandex and Google when "selecting" sources of priority issuance.
In the end, we decided not to tilt at windmills and abandoned SEO in favor of paid channels.
And then Google gave us a surprise and blocked the account
At the start of the advertising campaign, Google decided that the Utrish Park website had a script for collecting personal data. Some website owners engage in clickjacking and, without notifying users, collect, for example, phone numbers. Then the salespeople of these websites call visitors and offer real estate. But these are just our guesses.
Google technical support specialists explained it this way: "We can't tell you the reason. If we tell you, you'll fix it. But that's not possible, you've violated the rules anyway."
We called and wrote to them for three months. We bc data vietnam phone number politely, so that we would not be punished for this. We consulted with other specialists who had encountered a similar problem.
In the end, we made a 2nd account. It was impossible to do that, because it was the same domain, the same texts. We would have been banned anyway. It was a matter of time. But there were no other options.
At the end of December 2019, we started moving to a new account, and then Google called and said that our account was unblocked. It was a New Year's gift for both us and the customer.
Reaching growth points
After trying out SEO, we brainstormed and decided to focus on contextual advertising on search and the Yandex Advertising Network (YAN). This turned out to be the right decision, as can be seen from the graph of the sharp increase in visits since May 2020.