Where are you right now?

[asikurrahmanshuvo]

- Define your business, your niche, your brand and offer business model canvas Although this step is often overlooked, it is important to remember its importance for the development of a digital marketing plan. You will not be able to define where you want to go without first reviewing everything you have done . If you do not know where you are, you will not be able to start from the exact point. For this reason, you should take into account the following aspects: Your business model. There are several business models such as B2C, B2B or B2B2C.


How are you working? From the beginning, you must be clear about your company's business model and know where to focus. You may be creating digital products, an e-commerce, maybe you want to hospitals email list do affiliate marketing, work on apps... Determine your market niche. Although this is the next step in a digital marketing plan, it is important to define who you want to target from the start. Only then can you begin to focus your entire strategy. You can't ignore your brand. You won't be able to move forward if you don't make your own brand's identity and characteristics clear.


Your offer. What sets you apart from the competition? Considering the needs of your target and your techniques to solve them, what do you have that others don't? All of these aspects are necessary before creating a digital marketing plan. This is because without a clear conceptualization of what makes up your business model, it will be impossible to get started properly. To be clear, try using tools like the Business Model Canvas in the image above. 2.- Study your market and your competition metrics of a digital marketing plan One of the most common mistakes when developing a good digital marketing plan is to focus on your market and ignore the competition.