Low-demand pages - what is it?

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Optimizing a website for search engines is a long and complicated process, but when poland whatsapp number database the latter also change the requirements for content, ranking or indexing rules, SEO specialists are left scratching their heads. This was the case when Yandex replaced the already familiar status of “Insufficiently high-quality page” (IQP) with “Low-value or low-demand page.”
Such web pages flew out of the index in batches, significantly reducing the resource's representation in search results. They still cause confusion among many webmasters. In this article, we will tell you what such a status indicates and how to get rid of it.

Low Value Pages - What is it?
Low-value pages are web pages that lack unique content. If a search robot does not see the content of a document or finds a large percentage of matches with other documents within the same resource, then it is highly likely that it will stop indexing it. The status is imposed, for example, on poorly optimized product cards in an online store. Such websites contain many similar pages: often, catalog items differ only in a few parameters, and end-to-end blocks such as a header or footer are everywhere. In this case, it is extremely difficult to give originality to each card. But if this is not done, the search engine will mark it as "low-value", i.e. of no value to the user.

If a page doesn’t say anything or repeats what already exists, there’s no point in Yandex storing it in the database.

Low-value or low-demand pages - what are they?
Why is a page considered low value?
The algorithm analyzes web pages taking into account many factors. The reason for imposing such a status may be:

duplicates;
errors in headings title, h1, h2, h3, their irrelevance to the rest of the content;
pagination not closed from indexing;
output of content using JS scripts, as well as using iframe;
content part presented in the form of images.
The page content must be accessible to the crawler, otherwise it will consider it empty. Do not forget about such a basic thing as indexing of cross-cutting blocks. Any site has repeating elements: header, footer, side menu, filter, etc. All of them are taken into account when determining the percentage of uniqueness and "eat up" a considerable part of it. If there is less unique content than "framing" code, the page will be of little value.