Example of searching by information queries

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The threat of customers migrating to highly developed players forces entrepreneurs to improve their marketing tools.

Tools of the Cifrolith
Let's see how the weapons change in Digitalite.


Tools of the Cifrolith
SEO

In SEO, entrepreneurs start working at the top level of the sales funnel. That is, they start creating content and promoting it for informational search queries. For such queries, the user simply selects a video camera or a laptop, but does not want to buy it yet.


In this regard, Ozon, DNS, Eldorado and many other large, highly developed players create a blog and promote articles on cold information requests. They collect traffic from these requests and catch up with retargeting.

2. Retargeting. PPC
"In order for you to be able to use automatic strategies with bc data malaysia phone number for conversions, call tracking, analytics and unit economics must already be set up. You must know how much you are willing to pay for customer requests. You see, you can't jump from the Stone Age to Digital."

Evgeny Letov, founder of the Promo Expert studio
Auto strategies do not replace retargeting. You also use retargeting. But now you don’t just catch up with people, but create segments. For example , a man, 35-45, is interested in dogs, came by the request “buy + something”, came for the first time and did not buy.

Such segments can be obtained using Yandex Metrica, which was installed on the Metallit era. For each segment of users from SEO, you set up advertising.


Cifrolit players are using not so much retargeting as the power of Yandex Direct neural networks. Or, if you are abroad, Google Ads. You tell Yandex or Google: "Guys, we are ordering an advertising campaign from you, payment will not be for clicks, but for conversions."

Search engines know a lot about users and buyers. Accordingly, you can delegate the work of finding people who are likely to buy to search engines.