There’s nothing worse than writing a follow-up email with outdated information or without knowing that the customer had an issue that is still being resolved by the customer service team.
Take steps to ensure that your messages are well-received and coherent. If you think your email will irritate your interlocutor, invest your energy, intelligence, and approach into another prospect .
If you need, here are some factors you can use to your medical mail list advantage when studying your audience — and what they’re looking for.
Email follow-up tips:
Who: Are you targeting housewives, college students, couples, retirees, teenagers, engineers, musicians, or scientists? Even if your audience is B2B, remember: you’re talking to people.
What: What does your target audience need? Create something that will help them.
When: When is your target audience online? Write your email with that audience in mind.
Where: Where do they live, work and play?
Why: Why does your audience come online? Are they looking for specific information, entertainment, or validation?
How: What is your target audience’s internet experience like?
Use this, create a follow-up template based on these questions and, before writing anything, think about whether it is worth sending that email or not.
>>>> Also check out: what 48% of salespeople lose by not following up
4. Connect with decision makers at all organizational levels
Salespeople have a natural tendency to connect with buyers at management, directors, and executive levels.
But what needs to be learned is that organizations are changing dramatically, with areas of leadership concentrated within multiple functions.
And when browsing LinkedIn, we can often find people with titles such as vice presidents, directors and presidents of companies or corporations.
However, we won’t reach out to these individuals. Instead, it’s best to survey your direct reports — who are more likely to have needs and priorities that align with what we can offer.
Look for ways to empower the individual around these needs—which is especially rewarding when we extend this to entry-level professionals who can manage a budget but are relatively new to the workforce.
>>>> See more: how to do sales follow-up?
5. Be brief and objective
A follow-up email should be short. Just long enough for the other party to clearly understand what is being discussed in a few minutes. After all, no one has time to waste on long readings anymore.
In this case, time management at work is taken very seriously in companies today. Therefore, use bullet points and bullet lists to summarize your text.
And no difficult or overly formal language. Get straight to the point in the simplest way possible.
Finally, keep in mind that an email longer than 10 lines may not be read. If you need to say more than that, it may be better to call the client or request a meeting at the end of the email.
6. Don’t turn your email into an endless trail
There's nothing worse than those emails that go back and forth, forming a trail of "fwds" — forwards — and "replays" that no one remembers when they started or who is talking to whom.
Therefore, if your email already has 3 or 4 others “hanging” on it, do not respond directly to the email. Create a new email with a “subject” that makes it clear that you are responding to the previous one and move on.