Head of Advertising Department at Promo Expert Agency

[rakhirhif8963]

Brainstorming yields a solution
We held a brainstorming session. Generated ideas - gimmicks. Presented the ideas to the client. Selected options and approved the budget.

We present you with three new features: Product campaign, manual feed and banner on search.


Advertising campaign for Geely car dealership
What is the meaning of fashionable tricks?
"We usually don't implement new features until the basic settings in Direct are done. The base gives the main stable result. And this result can be scaled.



When the basic settings are debugged and the mechanism works like a clock, it's time for the gimmicks. Gimmicks are such nuances of the settings or individual tools that give a quick and good result. Often, speakers at conferences are lured by this result.



Unfortunately, it is not always possible to scale the results of implementing features. Often, trendy features do not work at all without a base. But when the basic settings are in order, a combination of several features allows you to achieve the desired result. For example, increase the number of applications and reduce their cost."



Evgeny Letov,

Director of the Internet advertising agency "Promo Expert"

"Sometimes we immediately implement features for a new client. Before, or rather, together with the database setup. This gives a quick good result. But we do this only if we have previously tested the tool with another client in the same niche."



Maria Korolkova,


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Evgeny Letov,
founder of the Promo Expert agency
So what we did:

1. Connected MKB and drew banners

A banner on search (previously called MKB — media-context banner) is a media ad for desktop. The banner is displayed to the right of Yandex search results in response to a user's search query.