Format restrictions: minimum width

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Paid ads can be displayed both in the social network feed and in Instagram Stories. And for the ad to work well, you need to comply with the design requirements:

Instagram Advertising

Instagram Advertising
Aspect Ratios 600 pixels, maximum resolution – 1936 x 1936. hong kong mobile phone numbers database At the same time, the uploaded photo cannot weigh more than 30 MB, and the video must be up to 4 GB. It is better to use videos up to 15 seconds long – these are suitable for all types of advertising.

Recommended extensions: for video – MOV and MP4, and for photos – JPG and PNG. By the way, you can also upload GIFs.

Text: Instagram allows you to add up to 2,200 characters to the description, but there is no point in such “longreads” – most of the text will be hidden anyway. The optimal option is 125-190 characters. And do not waste characters on links, they will not be active in the text anyway.

First of all, these rules are relevant when launching targeted advertising, but they will also be useful for those who want to work directly with bloggers.

Instagram Advertising
Acceptable formats for Instagram publications (diagram from the SMMplanner blog)

How to Launch Instagram Ads
To promote your business on Instagram, you don’t even have to register there. It’s convenient that you can advertise products and services on both social networks (Instagram and Facebook) via Facebook Ads Manager.

Step-by-step instructions for launching targeted advertising on Instagram:

Log in to your advertising account and proceed to creating a campaign.
Decide on the advertising goal. What is more important for your business: brand awareness, lead growth, or conversion increase?
Instagram Advertising
Stage of choosing the advertising target