Sequence length Shows the number of customer interactions

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Thanks to their personalized approach, Dynamic Remarketing (DR) ads often deliver higher ROI at a lower cost per click. Data that can be used to judge the contribution of DR to conversion is available in Google Analytics. Let's look at the main reports that demonstrate the sequence of user interactions with your brand and allow you to evaluate the role of "catch-up" banners in sales growth. Assisted Conversions The information collected in this report allows you to understand the role played by each channel, as well as determine whether it is a direct source of sales or ancillary.


The numbers in the "Assisted Conversions/Last Click or Direct Interaction viber database Conversions" column indicate the importance of the channel for making a sale. 0 is a direct source of sales, from 0.85 to 1.15 is a difficult to determine channel, it can perform both functions, more than 1.25 is an auxiliary channel. Multi-channel sequences For business owners who have doubts about the effectiveness of individual channels, this report will help track the sequence of user interactions with different sources that resulted in conversion.

required to make a sale. Conversion on the first visit to the site is the exception rather than the norm. This report shows how many visits to the site it took for visitors to decide to make a purchase. 5 Ways to Optimize Your Remarketing Campaign Once the tool is launched, the work doesn't stop. To achieve maximum efficiency of dynamic remarketing, it is necessary to observe how users react to advertisements and adjust the promotion strategy.