What makes a successful welcome email series?

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Of course, you want to appreciate the recipient for previous interactions with your business. Also, express your commitment to providing the best possible solutions to their needs through your products or services. Then, you can ask existing customers for their feedback. Make it clear that you value their input. Provide a clear and accessible link or button to your feedback survey form. You should also keep your survey forms short, clear, and straightforward so your recipients don’t lose interest.

Here’s an example from dairy queen: "Share your betting data user list feedback" email example from dairy queen. “share your feedback” email example from dairy queen. Source: reallygoodemails your second email serves as a friendly reminder. Send this to customers who did not respond to the first one. Acknowledge that they may have missed it. It’s safe to assume that they had a ton of emails or were just busy. Reemphasize the importance of their feedback and how it’ll help you serve them better.

Don’t make your feedback request about you or your brand. Make it about the customer. If possible, you may offer an additional incentive to encourage them to provide feedback. This could be a chance to win a special price or a discount on their next purchase. I recommend two emails in this sequence so your audience doesn’t feel like they’re being forced to give you feedback or review. Educational email sequence an educational email sequence can help you engage your audience, provide value, and position yourself as an industry expert.