This segmentation takes into account the preferences

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And while you are sorting through this pile of information: whether men or women, teenagers or old people clicked on your link - you will get completely confused. It is better to divide contacts into groups immediately and send them different offers. And then study the reactions and adjust further mailings. What are the types of segmentation? Before you start segmentation, you need to choose the criteria you will use to conduct it. It may differ depending on the business area and target audience. Segmentation by demographic characteristics Usually the most basic division is by demographics. This is gender, age, place of residence, marital status. Demographic segmentation is especially useful for companies with a wide range of products and services for different audiences. It can help you create a clear portrait of your target audience and determine the optimal messenger, tone, and style of communication.



The more information you have, the more personalized your messages can be. But don’t try to learn everything at once — focus on what’s important to your business. For a canada phone number list clothing store, the gender of the buyer is important, in B2B they are interested in the position of the contact, and companies with offline points need a geographic location. You can divide customers by areas convenient for them - this is an excellent solution for companies with several points around the city. Segmentation by geography in driving school An example of geographic segmentation in a driving school. Case of the Studio512 agency. Interest segmentation and interests of users: their subscriptions, purchase histories, reactions to content. And again, this option is relevant for companies with a wide range of products. Example : An online grocery store might tell its vegetarian customers about new recipes for vegetable dishes or snacks.



It would be strange if the very first recipe they wrote was to take steak meat. Interest segmentation A home goods store's newsletter takes into account customers' interest in eco-friendliness Segmentation by behavior The audience is divided into groups based on how people interact with the company: how do they react when they receive messages from the company, how often do they buy goods, what questions are written in the chat. This type of segmentation helps to determine the buyer's motivation and catch the moment when he is most ready to buy. Is he waiting for the season, holidays or promotions? Or maybe he does not understand what he needs and asks a lot of questions about the product because he needs advice? Example: A customer wrote to a pet store chat — he wants to buy a bed for a kitten.