When you use poor quality images on your website

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The impact of social media strategy on branding is valuable but you need to understand the fundamentals first to make it work. Using the right colours is one of them.

What you want to do for robust social media branding is to create a colour palette that is well suited to your brand. Remember, colours speak their own language and also affect us emotionally. That being said, there are easy ways to go about selecting your branding colour. For example, you can use a tool like coolors.co which can generate fresh and interesting colour combinations at the press of a button.

Use High-Quality Images

One of the ways brands elevate their business with images is to use photos that are germany phone number resource available in high quality and high resolution. You need to do the same for your social media profiles.

Social media accounts, it puts your brand in a bad light and suggests unprofessionalism. The good news is that there are plenty of websites where you can find and download high-quality and royalty-free images easily.

Stay Relevant and Frequent

It won't be in your brands best interest to create top-notch social media accounts that aren’t regularly updated. You can’t afford to be inactive and inconsistent in posting fresh content on your social media profiles as that will gradually make your brand less visible to your customers.

Since Facebook is the most popular social media platform, you need to understand how its News Feed works. It tends to rank live videos, and videos with higher views and completion rates higher in the News Feed. Similarly, if a user doesn’t respond to the posts on a business page, then the algorithms begin to be affected. You can fight this problem by carefully monitoring the performance stats of your campaigns on a post-by-post basis by looking at the number of “likes”, “comments”, and “shares” the individual posts get.