Determine whether the client is a target

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For example, it would have been possible to at least segment such a base. It is logical that promotion is sought by people who have something to promote: a website, a channel, or even just a landing page. Find these people and write a targeted offer. Example 2. Another agency offers promotion services. They sent a marketer to a business conference. There he collected business cards of entrepreneurs, speakers and other marketers. Later, I threw together a client base based on the collected business cards and sorted it out: I found company websites, studied the market and their competitors. I checked social networks and examples of their communications. I thought through the value that the agency could offer for each client. For example, social networks are not working well somewhere - you have cases of how you pulled out even weaker channels.



Somewhere, search positions are lagging, and brazil phone number list you already know that the reason is hidden in technical optimization. When the manager starts selling, he will have information: what pains does the client have; what solution can the agency provide; how to build trust through “we were at the same conference together, and that’s where we made contact.” Yes, preparation will take time, but the result will be a targeted contact and an offer that will sell. Basically, there are 4 steps you can take to prepare for sales. Step 1. . For example, if you offer products for children, then it is worth finding out whether the client has children. If you sell CRM, then study the client's business, website, target audience and market size. Step 2. Find out what exactly this customer might value in your product .



For example, stability, cheapness, speed, status. The much-hyped watch with the thinnest dial in the world does not offer the same value as a sports watch from Garmin. Step 3. Find the decision maker's contacts . You wouldn't go to an SMM specialist to sell SEO website optimization services, would you? This is an obvious point, but without preparation you can make a mistake here too. For example, you can call the ROP and sell him a "comprehensive profitable solution" for several weeks. And then you will get a refusal, because the business owner refused to allocate a budget. After all, no one gave him a beautiful presentation. Step 4. Prepare materials . Think over responses to objections, prepare a message. If you need to call the client or contact him in person: draft a meeting scenario, prepare a presentation.