Lack of online consultant Of the ten largest

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12.Runet retailers, only Yulmart and Komus offer customer support via online chat. Other stores offer to ask a question using the feedback form and receive an answer by e-mail. Customers can also call a multi-channel phone. Wildberries offers customers to use the callback function. The lack of communication with customer support via online chat on the websites of online retail leaders is difficult to explain.


Perhaps the refusal of this communication channel is due to the low conversion of dialogues israel consumer email list into transactions. Consider online chat as an additional tool for informing customers, rather than a means of concluding transactions. It is easier for new and small stores to use this communication channel than for large retailers. Beginners will not have to spend money on dozens of online consultants.


So feel free to connect JivoSite or another online chat. 13. Inconvenient sorting of products on the category page Category pages of online stores are navigation centers from which users often begin choosing a specific product. Many potential buyers use filters to select products according to certain criteria. Unfortunately, this option is not available on all websites of the largest Runet retailers.