Believe that your product is the best and that everyone definitely needs it

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You can create a portrait of the target audience at this stage, but it is unlikely to bring worthy results. Let's say you are a hairdresser and you have learned a new ultra-fashionable method of coloring, spent a lot of money on training and materials, launched an ad, but to no avail. There are practically no clients, no one has "run" to your top service. And the reason is banal - you live in a small town, and the portrait of your target audience looks something like this: “woman, 45 years old, values ​​stability, does not like experiments, needs high-quality haircuts at a reasonable price.


” It is not very quick and easy to create a portrait of the target audience, you need gambling data hong kong to work on it a little. Work hard, find information, analyze it, organize it. It is much easier to say that your target audience is women from 20 to 40 years old, husband, children, average income than to do this. And it seems that your product will definitely fit this category of people, especially since it is so universal, why limit yourself to the framework.


But in reality it turns out that not all women aged +-30 are as similar as they seem at first glance. Some get their hair cut once every six months and don't need all your trendy services, others often go to cafes and restaurants and constantly need hairstyles and styling, others have a high income and a keen desire to make their hair as healthy as possible, are ready to pay big money and agree to all possible miracle masks.