A first section of the SEO report can be the summary of the basic KPIs of the website. For example, data taken from Google Analytics with respect to more or less advanced objectives, proprietary SEO metrics (such as Domain Authority, Zoom Authority), number of indexed pages with relative variations.
Page Performance
It may be a professional deformation but I believe that in thailand phone number list an SEO report there should be references to the User Experience of web pages. Therefore, especially if the SEO expert 's activity is aimed at optimizing Core Web Vitals, it is necessary to keep in mind how the numbers change.
An example of a Search Console report
Specifically, it is possible to query tools such as Pagespeed Insight , Lighthouse and Search Console (the former for concrete and detailed analyses, the latter for an overall view of the domain) in order to verify how the various elements that make up good UX on a web page perform.
Because, as Google has repeatedly suggested , we are talking about factors that influence the result. Speed is a SEO ranking factor , but also the stability of the design and the responsiveness of the website.
Inbound link
An SEO report job can find its reason to exist thanks to the need to show the client, or colleagues, how the link building activity moves. That is, those actions aimed at acquiring backlinks necessary for positioning on Google. In the report you can indicate the new incoming links, with the relative metrics: domain authority, anchor text, link page, topics covered, etc.