We used this to create events from other events and combine conditions and attributes, resulting in far more unique events than previously possible. Now it’s easier to set up and maintain events and quickly adjust them whenever needed. It’s all about engagement The bounce rate no longer exists in GA4 as it did in Universal. And believe it or not, that’s a good thing! Bounce rate by default was not a good metric and required some extra setup of “interaction events” on Universal Analytics to make it more precise to measure content engagement.
What replaces it now is what we call an “engaged session,” and by default, that is a much more precise way austria mobile phone number list to measure how users interact with your website or app. A session is considered engaged when any of the following actions are taken by the user: Keeping your website or app open in the foreground for 10 seconds. Completing an event marked as a conversion on your website/app. Viewing two or more pages or screens. Engagement rate is a new metric that shows the percentage of sessions that were engaged sessions.
. In addition, new metrics have emerged to help understand your audience engagement better. Engaged Sessions Per User: This is the average number of sessions each user engages in. Average Engagement Time: This measures how long an app or website stays in the foreground of the user’s browser or mobile phone. These metrics make it much easier for us to understand our website performance and ensure we’re targeting and engaging successfully with our audience. What we didn’t like: views are gone The one thing that disappointed us and really confused us was that GA4 removed views.