“Spending time improving the tactical elements of your business will not significantly indonesia phone number sample improve your email marketing efforts if you have not first effectively defined the goal of your email marketing campaign , ” they state in the book.
Which means you need to be clear about the purpose of your campaign first. “We believe that out of all the thousands of types of emails you can design, or hundreds of thousands of creatives, i.e. images and content for your messages, only five key types of email messages will ever be created.”
Recognition.
Consideration.
Conversion.
Product use.
Retention and loyalty.
These types represent different stages in your overall email campaign. While the stages are generally distinct, they can overlap over time as your customers and prospects move through the various stages of the conversion funnel.
2.- Personalized emails
Email Marketing Gurus
“We’re experimenting with delight campaigns — we recognize our amazing subscribers for being their unique selves. In our case, we’ve been emailing our MVPs (those who open and engage with our email most often) to see if we can send them something from Buffer (stickers, thank you notes, etc.). Delight campaigns can also be birthday wishes or — my personal favorite — anniversary wishes on the date someone first subscribed ,” reports Kevan Lee , a content creator at Buffer .
Making each user feel important is key to a good marketing strategy. Try to personalize your emails as much as possible. As Kevan Lee, one of the gurus of Email Marketing, says, it's all about finding a way to send personalized content.
That is, as long as it is relevant to the user. These types of rewards can include discounts, offers, privileges, etc. Find the reason and type of content that best fits your brand.
3.-
Email Marketing Gurus
According to Erica McGillivray , subject lines are like ice cream flavors: the more you have to choose from, the better. “Write down multiple subject lines. I always write down at least three different options,” she says in an article for Vero .
“You need to make sure your subject line is short because a lot of people read emails on their phones. You need to create a call to action that really grabs attention. After all, you need an email to be opened before you get a click .”