It is essential that your company knows exactly who to target in order to win over the right customer and avoid wasting money, time and effort on people who don't care about your product. When your company discovers the medicine your audience needs, understands the persona 's pain and applies it in practice, people will seek out your services.
When you plan a new digital marketing and sales strategy, there commercial property owners database are a number of points you must analyze to get the idea off the ground and turn it into a success. You need to define where to go and who to reach with your efforts. After all, you wouldn't create an email marketing campaign without knowing who to send it to, would you?
Before you start your show, you have to define your audience. In fact, I would say that this is the most important step in digital marketing . Many good campaigns fail simply because they were targeted at the wrong people, and sometimes you, the entrepreneur, end up thinking that your idea was not good enough and may even think about giving up.
How to choose your target audience
Also called a Prospect or Lead, the target audience is made up of a group of people who need your medicine and to whom you will dedicate your marketing actions, with the aim of converting them into customers and increasing your profitability. If your audience is well chosen, they will become customers much more easily and you will be able to build a lasting relationship that will generate value for both of you.
There are many techniques to hit the target, and one of the most effective and widely used today is content creation ( nutrition ). We can also attract customers through discount coupons and an online review system. However, before that, we need to define the persona you are going to work with.
Personas: what are they, where do they live, what do they eat?
Defining the target audience involves a series of socioeconomic and behavioral criteria based on market research. The first aspect includes basic information such as age range, gender, social class or education. The second involves lifestyle, beliefs, consumer preferences and worldview in general. This is where the concept that you should apply to define who to target comes in: creating personas.
This is the personification of the person who is part of the group that will make up your target, a fictitious customer created to summarize your consumer profile. In other words, it is created taking into account the main characteristics of the consumer of your product or service.