Head of Newsroom Max Miguletz explains how it was done.
Interview with Max Miguletz, Head of Newsroom at SPORT1.de
What is SPORT1?
SPORT1.de is one of Germany’s leading russian business mailing list online sports platforms, providing up-to-the-minute multimedia content and video livestreams. It is part of the SPORT1 premium umbrella brand, based in Munich. SPORT1 combines free- and pay-TV channels, digital, audio, social media, esports and print activities to form the leading 360° sports platform in the German-speaking region.
What is your role at SPORT1?
As Head of Newsroom, I’m responsible for managing the online editorial team, overseeing our digital news output, and maintaining high standards of coverage.
identify the most relevant and hot topics for our audience, monitoring content performance across desktop, mobile and app using tools including Taboola Newsroom.
Our editors and reporters are constantly looking to optimise content, running A/B headline tests and developing coverage to meet the needs of our audience.
As an editorial team, how have you adapted to working from home?
The COVID-19 pandemic has changed the way people work and collaborate, with our Newsroom being no exception. Like many other companies, we’ve established digital solutions for communicating, using video calls (“do you hear me?”), online chats (GIFs are essential!) and other planning tools.
Has remote working made SPORT1 journalists more data savvy?
As a digital team, we have been harvesting audience data long before remote working increased. But since the start of the pandemic, there has been a slight shift for some, with individual editors and reporters intensifying their use of audience data, especially real-time data, since everybody at home has to get up to speed individually rather than rely on a central team in the office.
It is important that they (editors and reporters) monitor the performance of SPORT1 content, which has meant using tools like Taboola Newsroom even more than before.
How long have you been using Taboola Newsroom and how does it fit into your editorial workflow?
We’ve been using Taboola Newsroom for more than two years now and it has been a vital part of our daily routine from the start, providing us with real-time audience data, performance monitoring, topic insights and – quite essential – headline A/B testing.
I chair the daily editorial briefing where we
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