This technique begins with the first purchase

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This way, you can determine some parameters based on each user's activity. Then, you can offer those with the most participation opportunities such as beta access to your new apps or discounts, among others. 6.- Purchase history amazon Another way to segment your email list is by using the purchase history that customers have made in the online store. This way, you can use your subscribers' purchase history to cross-sell with your emails. After that contact, it is advisable to use tactics to get the customer to buy again. To do this, there are different tactics to retain the customer post-purchase, especially thanks to email . 7.- Segment the inactive inactive email list If you have subscribers who have been inactive for a while, this is a segment you should reactivate. To do this, you can send them an email showing how other subscribers have benefited from their services and products.


It is a way for the inactive subscriber to feel excluded sports betting email lists from the benefits that the rest have, and to become interested in your activity again . For subscribers who have been unengaged for a longer period of time, you can send them an email to see if they are still interested in your brand. You can also send them personalized re-engagement emails . Some will prefer to stay in touch, and others will opt out. This way, you can keep your email list up to date. 8.- Automate specific segments Forum Sport As you can see, if you want to have an effective email strategy , you will need to segment your database. To do this, a good classification of your email list will be key, as well as the identification of the characteristics of each segment. This way, you can have each segment created automatically and send personalized content based on their interests .