Segmentation - What it is, tips and examples

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Separation by segments
Segmentation is one of the key concepts in marketing and analytics that allows you to fine-tune your promotion and customer engagement strategy. Understanding this topic is critical to achieving effective results in any business.
What is segmentation?
Segmentation is the process of dividing a market or audience into smaller groups that uruguay phone number list share similar characteristics. This may include demographic, geographic, psychographic, or behavioral factors. Segmentation allows companies to manage their marketing efforts more effectively, as each group may consume information and products differently.
Types of segmentation
Demographic segmentation. Based on characteristics such as age, gender, income, and education level. For example, advertising campaigns for young people may differ from those aimed at older people.
Geographic segmentation. Considers the location of customers. For example, the needs of residents of large cities may differ significantly from the needs of residents of rural areas.
Psychographic segmentation: Assesses the values, beliefs, and lifestyle of customers. For example, the same product may be marketed differently depending on the lifestyle of the target audience.
Behavioural segmentation: Explores consumer behaviour, including attitudes towards a product, stage of the customer life cycle and response to various marketing channels.