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If you want the user to download some material, you will have to invite readers to visit your website, but you will not offer them a discount code. This would be more useful if, for example, you have launched a new product. Setting a single objective is an important preliminary step when writing texts for email marketing. Although this in turn can be very varied: Increase traffic to the website. Offer deals and promotions on your products or services. Increase conversions. Working on your brand image. If you want your readers to follow you on social media, make it easy for them to follow you on social media by promising them good content. However, you don't want to overwhelm them. For example, don't ask them to complete a survey in the same email; chances are you'll end up in the trash.


2.- Keep the reader in mind If before the question hospitals email list was “ why?” now the question is “ who?” When writing texts for email marketing, you have to remember that you cannot speak to everyone in the same way or send them the same message. You need to be clear about who you are telling what to.you can know what interests them and what content to offer them. It will also be easier to define how to tell them. Getting this right is essential to produce the reaction you are looking for, whether they convert or follow you. Ultimately, success depends on getting your recipients' preferences right and sending them information that is relevant to them. Personalization is key. 3.- Plan the matter well Optimizing your subject line is essential in this whole process.