Who is behind the marketing and sales strategies of brands? The answer in three words: Chief Marketing Officer. The person in charge of marketing is the professional who is in charge of setting the guidelines to make your company more visible. Do you want to know more about this profile that is currently among the most valued in the labour market?
It is one of the sectors with the best professional projection at the moment and the figure of the CMO –Chief Marketing Officer– is presented as one of the most interesting for those who want to dedicate themselves to the world of marketing . This field, which as we pointed out has become a source of employment with interesting working conditions, has the figure of the department head as a cornerstone and here we want to reveal the keys to this job: what exactly it consists of, what functions a CMO performs and what is the salary of a Chief Marketing Officer .
What is a CMO?
? is a CMO ? What activities does the Chief Marketing Officer carry out and how much does he or she earn ? The first question, regarding the definition of the head of the marketing department, could be summed up by pointing out that they are in charge of designing a global marketing strategy for a brand with the idea of improving its competitive advantages. The objectives depend on the situation of the firm, but range from making a company known, if it is new in the sector, to recovering positions if it has gone through some kind of identity crisis or betting on improving its positioning within the sector.
This is an executive position within the organizational jamaica whatsapp data chart of companies and as such it is considered, treated and remunerated. The person chosen to develop the functions of the chief marketing officer must lead a team of professionals specialized in public image and advertising, communication and marketing, public relations and corporate identity, among other subjects. It is their responsibility to draw up a strategy that leads the brand that they manage to achieve the objectives set within the department. Thus, when dealing with the CMO and what exactly they are, it is key to discuss the goals they usually seek in their professional performance.
What does a CMO do?
The activities carried out by the head of the marketing department , the head of this area, are the following:
Have an in-depth understanding of the market in which the company in question operates, the existing competition and the public it targets.
Define, together with the company's CEO and the rest of the firm's managers and directors, the objectives to be achieved with marketing and communication actions.
Outlining the marketing strategy. This is probably one of the keys when it comes to defining what a CMO does .
Consider a budget to achieve the set goals and the existing and necessary resources to do so.
Implementation of the initiatives included in the marketing plan.
Monitoring results. If milestones are being met, the plan continues along the established path. If the results are not being achieved, the planned actions must be recalculated.
The CMO is also responsible for communicating to management the steps being taken and reporting on what is being achieved. The Chief Marketing Officer 's communication with executives is key and in fact this is considered an executive position within the company's organizational chart.
To carry out these functions it is important that the marketing manager has specific training, as explained below, and must have a series of essential soft skills to perform his/her work effectively: