Although these special days may seem like just one day, the shopping season starts long before these days and continues after. That's why you need to think about the campaigns you will organize in a broader context. People are constantly shopping, before, after and during holidays. In fact, 42% of shopaholics have completed their shopping before these special days arrive.
In Turkey, searches during the New Year's week singapore phone number example increase 11 times compared to the previous and following 2 weeks. Be there for people when they need you by keeping your communication constant. Consumers are instantly informed about the latest products and the best prices. Thanks to discount reminders, price comparison sites, mobile applications and social media, consumers have the power to access the information they want at any time. Taking advantage of these days and keeping your store open until late hours can also be a way to do this.
In Turkey, searches for 'where to buy' have grown by over 72% in the last 2 years alone. Of course, we should not forget the importance of mobile in this process. Mobile applications not only highlight your special in-store discounts or improve the offline experience, but also allow you to stay in touch with your loyal customers. Hepsi Burada, which has a good permanent customer potential and conversion rate with its mobile application, wanted to make the most of its application last Black Friday . The brand, which runs a Universal App campaign, increased its application user base by 45 times. Save time for your consumers and personalize their experiences by keeping your product and price information up to date.
Take an Omnichannel Journey
3 out of every 4 users searching for product shopping on Google visit a relevant business within 24 hours. If visits to your physical stores are important to your business, you can measure your visits to your physical store via the search network, CDN (display advertising network) and YouTube, and observe the connection between ads and offline sales and the multi-channel returns on your investments. During this period of intense shopping, prices experience major ups and downs, and stocks are quickly depleted. In this period of intense rush and abundant choice, it is very important to provide the consumer with the right information and not to lose interest.