Maxim Tadevosyan First Deputy General Director of Rambler

[email protected] · Post by **[email protected]** » Tue Jan 21, 2025 4:43 am

Pay for the time saved
These examples show that in RuNet they are ready to pay for financial and economic materials, video content and interactive content. Rambler offers something different - payment for the time that the reader does not spend searching for interesting and useful materials. The editorial staff does it for him.

"We are in a hurry, trying to save money without losing quality. We do not have enough time to communicate with children, to meet with loved ones, to get inspired and intellectually enriched. We believe that you can buy time - through new high-quality products and services that allow you to get more in less time. That is why we created U - the best content without one-click search"

Perhaps the service will be in demand, since there really is more and more information every day, and less and less time to consume it. The Rambler&Co holding includes such popular publications as Lenta.ru, Afisha, Gazeta.ru, Sekret Firmy, Chempionat, Rambler. Puteshestvie, as well as the recently launched RNS news agency - there is plenty to choose from. The service also promises to select personalized content in the future depending on the user's interests, as do recommendation services such as Surfingbird, Yandex Zen.

In addition, the company has chosen a convenient subscription method - denmark mobile phone numbers database something like the previously popular daily horoscopes and jokes via SMS - you can easily and quickly subscribe to them at any time and unsubscribe in the same way, since payment is taken per day, and not per month or year.

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Elena Kiryushina
digital director of the Dozhd TV channel
"This is a very attractive idea, in my opinion. The easier it is for a person to pay, the better for the service, of course. And 6 rubles a day seems like a very attractive amount. In terms of a day, a basic subscription to Dozhd costs 13-16 rubles, and a discounted one costs 5.5 rubles."