Abandoned Cart Reactivation Email

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Online boutique Authentica.love increased orders by 9% with the help of a triggered email newsletter about abandoned carts and earned 1.1 million in 3 months

Together with the client, our implementation team launched a triggered email chain of three abandoned cart emails . Users who had added items to the cart but did not place an order received the first automatic email two hours later. In it, we encouraged them to return to the site and complete their purchase — reminding them that the selected items were waiting in the cart and might run out.

An example of a mailing with products from an abandoned cart from Authentica.love
If the user did not place an order after the first letter, another one was automatically sent to him 2 days later - with the same selection of products. The third letter was sent 2 days later according to the same logic.

Triggered email newsletters about abandoned carts brought in 138 orders and 1.1 million rubles in revenue in three months .

On the website
If you know that the user does not read messages, but visits your site, you can launch a chatbot or pop-up . These tools are great for bringing the user back to the conversation.

On the Swifts website, we set up a lead bot to collect contacts of users who visit the site more than once . Most likely, they are interested in specific projects and are comparing options on the websites of several developers.

We decided to immediately collect the contacts of such users in order to quickly transfer potential clients to communication with a manager.

Lead bot for reactivation on the site
Lead bot on the Swifts website
Lead bot results:

→ 8% — conversion from the beginning of a dialogue to contact,
→ 26 requests for consultation,
→ 1 sale,
→ 343,000 rubles.

The online school of psychological professions "Psychodemiya" uses a pop-up with a list of spain cell phone number trigger for an attempt to leave . The growth team set up such a mechanic on the page of the course "Mastery of Psychological Consulting", which works in conjunction with the lead bot "I'll tell you about the course in 2 minutes". The pop-up is seen by those users who did not leave contacts in the lead bot and are trying to leave the site.

Pop-up with reactivation on attempt to leave
Pop-up on an attempt to leave on the Psychodemic website
If the user specifies an email in the pop-up, they receive a series of 4 letters to their email, which motivate them to leave their phone number. This is how the first letter begins:

Reactivating letter from a warming up chain of letters
The first of four letters in the warm-up newsletter of the online school "Psychodemy"
Pop-up results: