The advancement of Digital Marketing and Technology has given consumers a voice, and that's great! Brands can now have a closer and more transparent relationship with their audience. Furthermore, people can share their experiences online and express their opinions about products and services, all at lightning speed. This has made Influencer Marketing a phenomenon, and brands are increasingly using this practice to promote their image.
Basically , Digital Influencers are people who have pharmacy database gained a loyal audience on social media such as Instagram, YouTube and Twitter. Now we will give you 5 good reasons to use this promotion strategy :
Engaging with the right audience
There are influencers for various segments. Your company can be represented by an influencer in technology, fashion, travel, gaming, and anything else you can imagine. This way, the brand can have a spokesperson who deals with a specific topic and who has followers who are likely to be interested in its content.
The internet is the second largest media
Did you know that the internet is the second largest means of communication used in Brazil? Second only to television, proof of the importance of the internet was its influence in the last elections . Research has shown that this year millions of Brazilians chose their representatives based on content shared on social media and instant messaging apps. This is just one reflection of the power of digital media, not only in politics, but in the behavior of users on social networks.