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Check It Out! Understand The Customer's Journey The First Major Strategy To Achieve Good Results And Increase Sales Through Marketing Is To Understand The Customer's Purchasing Journey. It Presents Four Steps And Knowing How To Use Each One Is Essential To Optimize Business Revenue. Below, We Present These Phases: Learning And Discovery: Your Client Doesn't Really Understand The Problem They Have. At This Stage, The Mission Is To Help You Discover These Difficulties; Solution Consideration: Now, Consumers Already Know The Problem And Therefore Want To Improve Their Understanding And Start Identifying Potential Solutions; Acquisition Decision: With The Market Mapped, They Start Analyzing Solutions.