One of the most efficient digital marketing strategies is content production.
To do this, it is essential to create a blog and produce optimized content for your visitors and potential customers.
This means planning posts based on the journey the customer takes in their purchasing decision-making process.
This flow, or rather, sales funnel , will start with a large volume of content that sparks the interest of visitors, will move on to posts that will help the lead to make their considerations, and, finally, those that will provide final guidance for the purchase decision.
For example, it is quality content that organically outlook email list attracts the public to the blog, and later, to the e-commerce . This happens because search engines value information that is more complete and relevant to their users.
In other words, good content is important to captivate blog visitors and also meet the requirements to have such posts in the top positions of search engine pages, such as Google.
Therefore, it is necessary to establish a publishing calendar, create a persona — a semi-fictional representation of potential customers , and then, considering this and other information that can help in the purchasing decision process, make regular posts.
2. Invest in CRO
If the goal is to improve online sales, you cannot leave Conversion Rate Optimization (CRO) out, after all, it makes sales more efficient and, consequently, ensures that their volume can be considerably increased.
For all this to happen, its principles are largely based on the analysis of indicators and customer behavior. Some essential steps in the process are:
collect information at all stages of the process, from creating the strategy, through its analysis in tests, to its improvements and monitoring of results;
seek opportunities within data and actions , that is, seek improvements and exercise creativity to move away from the obvious in marketing strategies;
promote the optimizations that the numbers indicate are most convenient;
monitor the results and repeat the cycle .
In short, CRO should be done with a view to promoting an optimized e-commerce user experience that favors purchasing and does not create obstacles to it occurring naturally and pleasantly.
3. Create a killer SEO strategy
This is the strategy in which e-commerce aims to satisfy search engine algorithms, but hits the nail on the head with what users and leads need.
This happens because, increasingly, search engines like Google prioritize the user experience, valuing content, websites and blogs that meet the needs and questions of customers.
With this in mind, SEO must be applied to the structure of the virtual store, and, of course, to the content produced for the blog.
Structural SEO
Some settings in the structure of the blog and e-commerce are also considered by Google's algorithms. Therefore, ensuring that they are well formatted is essential.
Some of them include:
Friendly and short URL;
keyword in URL;
title and meta description with page-specific keywords. In an e-commerce with several departments, each one will have its own personalized description;