The organization’s mission is to enable businesses to get the most out of their marketing

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Working with a global leader in b2b compliance, you can be sure your data is compliant with laws, no matter your market.Lead forensics is the leading solution for transforming anonymous b2b website visitors into quality, actionable opportunities for businesses. Working with clients such as barclays, fedex and adp, lead forensics has clients in over countries with a large presence in the north american and european markets. Its data helps increase conversions from cold prospecting by -x.

The challenge we asked paul thomas , ceo of bc data hong kong lead forensics, and luke baker , head of sales, about their experience of the platform. What b2b lead generation problems did you encounter before cognism? Paul explains: we have used a number of different b2b data providers over the years, but prior to cognism we were using a large us provider whose data coverage across europe and the us was often poor and inaccurate, leading to disruptions in the sales team.

This prompted us to look for a provider with a more robust global database.How did you find the sales process? "It was our marketing director who initially discovered and purchased cognism. The sales process was absolutely excellent. The team has been delighted with the product ever since and even happier with the service. I can confidently say that the service has neither over-promised nor under-delivered." paul details the data evaluation techniques they used to select their suppliers.