Generating Brand Awareness and Recognition

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Hosting or participating in events is a powerful way to introduce your brand to new people. In fact, 64% of event marketers reported that the primary reason for hosting events is brand awareness for their company or products.

When you think about it, this makes a lot of sense.

Online, there’s so much noise. You're basically competing with anyone with a web presence to rank in search engines or get eyes on social media.

But at in-person events, there are only so many people in macedonia whatsapp number database the room. That means there are fewer brands to compete with for your audience's attention. Plus, people want to learn more about brands in these environments.

According to Freeman, 87% of event attendees say discovering new products and solutions is the most important element of a valuable in-person experience.

Furthermore, 80% of say in-person events are the most trusted way to discover new products and services.

So, use this to your advantage.

Read: How Experiential Marketing Works: 7 Enlightening Tips

Brainstorm exciting ways to showcase your expertise or enable attendees to touch, feel, and fully engage with your product or service.