Why the format is useful: it shows several products at once, so the ad becomes more visible and attractive. It also implies that the user will trust the extended assortment in one display more. The potential buyer immediately understands that the seller is a serious company with a large catalog. As a result, you can expect an increase in CTR and conversion.
Who benefits from this format: both large and small albania mobile phone numbers database online stores. This is a great option for cross-selling. For example, a store can use a photo of a smartphone as the main image, and in the carousel — images of cases, batteries, and protective glasses. All within one ad.
Special offers in ads
Now you can add any promotional campaign to the Yandex Advertising Network, be it “Discount”, “Benefit”, “Cashback”, “Gift” and others. Previously, this function was only available in Search. Direct does not guarantee that the promotional campaign will be displayed at every impression. In YAN, the display of such additions is determined by the Smart Design algorithm: the neural network decides in what format and when to show the ad to a specific user. You can track the indicators in the Report Wizard by selecting the “Click location” → Promotion section.
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Promotion
Promotion
How it works: if a promotion is added at the group or campaign level, it will be shown to the user, but only if it is a mosaic or single-product banner. Sometimes you can see the text "N more days" (until the end of the promotion), but this is only an experiment by Yandex.Direct, so it is not always shown. This label appears 6 days before the end of the promotion.