Therefore, this number reflects a growth of 14% compared to the previous year, demonstrating indonesia mobile number the significant advance in the use of conversational robots by companies in different sectors.
The demand for automated customer service and efficient services is on the rise, driving this growth. Bots are no longer just a niche tool, but a central part of the operations of companies looking to improve efficiency, reduce costs and enhance the customer experience.
So, in recent years, conversational robots, or chatbots, have gone from being a novelty to a strategic solution for many Brazilian companies.
Used for a range of tasks, from customer service to sales automation and technical support, bots are present in almost every sector. Banks, telecommunications companies, e-commerce and even the public sector have adopted this technology to handle large volumes of interactions more efficiently.
In an increasingly competitive environment, medium and large companies are realizing the value of automating processes. With bots, it is possible to respond to a massive number of queries immediately, which increases customer satisfaction and improves the operational capacity of companies.
Brazil, as one of the most receptive markets to technology, has stood out globally in the use of this solution, with 164 thousand bots in operation, an impressive figure for a developing country.
Strategies to standardize customer service across different channels
WhatsApp and Automation: Brazilians' Favorite Channel
One of the main drivers of this growth is WhatsApp, which has established itself as the main communication channel for bots in Brazil.
Currently, 99% of smartphones in the country have the application, which makes it easier for companies to implement bots.
This high penetration rate creates an ideal ecosystem for automating messaging interactions, allowing companies to communicate directly with their customers efficiently and at scale.
WhatsApp offers a robust platform for automated interactions. Businesses use bots to answer frequently asked questions, carry out transactions, and even for personalized marketing campaigns.
This reflects a change in consumer behavior, which prefers to resolve issues quickly, without having to wait in long telephone queues. As a result, the use of bots via WhatsApp has become not only an advantage, but a necessity for companies that want to offer modern and efficient customer service.