The basic objective of a vacation is to recover physically and mentally from the work period. The personal and emotional benefits of vacations are clear, but in many companies they are periods of concern. At a business level, we cannot forget some of the risks of this period. Vacations can cause losses due to lack of income and loss of rhythm in the commercial machinery. For all these reasons, we are going to provide some ideas to continue building sales, always with technology on our side.
First of all, it is very important to make sure that the entire sales process is digitalized, with a platform that provides us with security and data. A platform that allows us to stop and start quickly. The same applies to companies that rotate their employees on vacation, as to others that stop their sales activity completely.
Summer offers
Summer Q - CatalogPlayerFor most B2B companies, the ivory coast whatsapp data summer months are low season. One possibility is to take advantage of this to create new offers and target them to all our operational clients. This way, we can take advantage of a traditionally low period – July and basically August – to generate a “summer sales” strategy with our clients.
We can visit them or simply generate attractive commercial capsules so that they know that we are active and do not forget about us.
Analysis time
2 lights - CatalogPlayerWorking with a Sales Enablement platform allows you to always have the entire sales process under control. With data and metrics updated at all times, summer is a good time to review some statistics that are left unsaid during the hectic day-to-day. In this way, you can take advantage of the traditional holiday season to be able to analyze in depth how the sales season has gone and make the best decisions for the last quarter of the school year.
Thanks to this detailed analysis, we will also be able to detect which marketing content has performed better or worse. In this way, we will know which content will need to be improved as the season changes.
New challenges
Q challenges - CatalogPlayerAlthough we will probably have at least half of the sales team on vacation, we can take advantage of the opportunity to take actions that generate growth. We will visit certain clients who may be looking for a change of direction in the summer. These may be certain types of businesses: from clients who resist us to old clients that we want to win back. It will be difficult to square schedules, but those that are open will surely welcome us with a calmness that we do not find in other months of the year. We are hardly talking about core clients in our sales strategy, but they can be interesting targets.
Summer onboarding
7 boarding - CatalogPlayerWith a short trial period beforehand, the summer months can be a good time to recruit and test new salespeople. These are months with less pressure than other seasons and can be used to get new members of the sales team up and running. Thanks to sales enablement platforms, it is estimated that onboarding is accelerated by 25%, and with prior training they can go out and sell with all the guarantees. And when September comes, we can have a salesperson in better shape, with all the preseason done.
Internal training
Q formation - CatalogPlayer
Traditionally, the summer months have been used to offer training that gives an extra boost to our sales team. One possibility for the summer is to do a motivation course + internal training. Motivation is essential for all salespeople to approach their work in a more effective and healthy way. And for training, this season you can take advantage of it to train them to have a superior command of all their work tools, including their digital sales platform.