Google Ads is a tool from the global search giant that has great influence in the business world. However, there are rules and restrictions regarding the advertising of certain products and services. In this post, we will present everything you need to know about the subject!
The Internet is a great means of communication and reaches almost the entire world population, directly or indirectly. It is a very important tool for entrepreneurs and consumers.
Paid media campaigns are powerful means of generating traffic and, medical practice email list when we talk about this subject, the Google Ads platform is the protagonist, occupying the top of the digital scene.
Through the platform, you can reach your audience in a variety of ways, such as video ads, image ads, and search results. But did you know that not all types of businesses can advertise on Google Ads? Check out this post for everything you need to know about ad restrictions on Google Ads !
15 types of businesses that have restrictions on Google Ads
According to Google, the restrictions are in place to prevent users from running the risk of exploitation or having their experiences disrupted. In other words, it is also a way to prevent society from being influenced to purchase items or services that they are not psychologically prepared for.
Therefore, we will see:
How does the ad approval process work?
types of companies that have restrictions when advertising;
What should I do if my ad was rejected?
What now? What alternatives are there for restricted companies?
How does the ad approval process work?
Once published , which usually takes up to 1 business day, ads go through a review and revision process . With the status “under review”, some of the items evaluated are:
ad title;
description used;
chosen keywords;
the destination page;
videos;
images;
third party sources.
Once you have logged into your Google Ads account, you can check the status of an ad by accessing the page menu and clicking on “ads and extensions”. By doing this, you will see a list of the ads in the account, and the approval status can be checked in the “status” column.
If everything is OK, the approved status (or variations thereof) will be checked and the ad will start serving. For video ads, the status that indicates approval is “running.”