Measuring your website’s performance is critical for making business decisions and driving marketing efforts . That’s where analytics plays a pivotal role.
Choose a platform that allows you to monitor your store's performance and control parameters such as sales volume, payment methods, order amounts, and more.
Technical support
The platform you choose should have a strong customer support team that is always ready to help. It should also have solid documentation and online guides that solve problems and answer the most pressing questions.
Price
Each eCommerce platform comes with its own set of pricing plans. Some come with a standard monthly subscription, while others offer fixed rates. Before committing, it is wise to review the plan and choose what best fits your budget.
Based on the features mentioned above, there are several top options for eCommerce businesses. However, in this post, we will discuss and compare the two most popular platforms, namely WooCommerce and Magento.
WooCommerce
WooCommerce
Source: WooCommerce
WooCommerce is an open-source WordPress plugin for eCommerce stores that allows merchants to transform their WP website into an online store. WordPress users will find this plugin easy to use and will have their store up and running in no time.
It is a free plugin with additional paid features and integration options that effortlessly streamline shopping cart functionality. As of January 2021, this popular WordPress plugin holds 27.86% of the eCommerce market. Moreover, 93.7% of WordPress-based online stores opt for WooCommerce.
What is WooCommerce best for?
WooCommerce is a great platform for small businesses that already have a WordPress website or have recently undergone Joomla or Drupal to WordPress migration . Websites that already have WordPress development resources in place will find it easy to customize their store with WooCommerce.
It's easy to use. WordPress users can quickly set up their store canada phone number by simply installing/activating the WooCommerce plugin.
It offers a variety of plugins and themes for easy store setup, allowing your business to take off quickly. So, from optimizing payments to dropshipping, the platform offers plugins for everything you can think of.
It offers several search and navigation extensions that help add categories, tags, and attributes that allow customers to easily find what they are looking for.
The plugin offers over 400 official extensions, allowing you to easily connect to social channels like Facebook, Pinterest, and MultilingualPress, among others.
magento woocommerce ecommerce platform
Since it runs on WordPress, Woo-Commerce is highly SEO friendly. Other plugins can be used to further enhance its SEO friendliness.
Woocommerce offers a secure payment processor that ensures PCI compliance. It enables secure communication between customers and the server, thus safeguarding sensitive information.
It is flexible and completely customizable. Therefore, the platform gives developers complete control over their data and caters to small and large businesses.
The platform’s analytics dashboard provides insights into sales, orders, and overall store health. It also integrates with Google Analytics for improved performance tracking.
The plugin offers great payment options for customers. It comes with PayPal, but other extensions like Amazon Payments, Stripe, and PayFast are also available.