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IP telephony has become the latest digital tool available to marketing. Marketing is constantly looking for new techniques and tools that differentiate the company and achieve a greater connection between the consumer and the brand. It represents a digital alternative that adapts to the society in which we live, where technology plays a major role.
What is IP telephony?
It is an evolution of traditional telephony that uses the Internet as a canada mobile number channel instead of the telephone network. Like traditional telephony, it is used to establish communication between the caller and the called party.
In appearance, it is exactly the same as traditional telephony; an IP line is associated with a nine-digit telephone number hosted in the cloud . In fact, the person receiving the call on their phone will not notice the difference between receiving calls from phones connected to the telephone network or from IP telephony lines.
[Tweet “IP telephony is multiplatform, it can be used on any device that connects to the Internet”]
Although they look almost the same, IP telephony has a number of differentiating elements, such as the fact that it is multi-device. Since it works over the Internet, it is possible to receive and make calls from any device that is connected to the Internet . Therefore, you can call from your computer, tablet or smartphone, either via WIFI or through the telephone operator's data plan.
Furthermore, there is no need for special equipment, nor will there be any need to install or download software, but on the contrary, it can be accessed from any device regardless of whether it has been used before simply by accessing the platform. This means that you can access your telephone line from a hotel computer or from another device quickly without having to have previously configured it.
Another advantage of IP telephony is that it avoids roaming when receiving calls abroad, since it works over the Internet and is not affected by the borders of the telephone network.
On the other hand, IP telephony has a new development known as “new IP telephony” which is based on a technology developed by Google called WebRTC. Thanks to WebRTC, voice calls can be made through the browser, without programs or applications.
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First of all, it should be noted that, although it is not the only application of IP telephony in marketing, telemarketing is clearly one of the sectors that best fits with this new form of telephony.
[Tweet “IP telephony offers many advantages to telemarketing”]
IP telephony fits perfectly into the way telemarketing works and provides a number of advantages that traditional telephony does not. In sectors such as telemarketing, where a large volume of calls is received and made, it is essential to reduce telephony costs as much as possible, and this is precisely what IP telephony offers to companies in this sector.