The synergy between email marketing and customer journeys is powerful. Without customer journeys, an email marketing strategy is not as effective in driving sales and increasing customer lifetime value. At the same time, without an email marketing strategy, customer journeys are not as efficient in persuading buyers to make a purchase.
Your email marketing statistics partner is the secrets to oman cell phone number improving your customer journey. Being able to view your email statistics gives you a better idea of who your customer is, what they like, and how you should market to them. With these insights, you can learn about their needs, follow trends, and dig deeper into the details of their demographics. This results in creating a more personalized customer journey that increases customer engagement levels.
Let’s take a closer look at how email marketing statistics influence the customer journey.
What is the customer journey?
The customer journey is a series of interactions that a customer has with a brand over time. From the moment someone hears about your product or service, they begin a journey that will either end in them purchasing your product or becoming a long-term customer. Each interaction builds on the previous one and creates an impression of your brand in the customer’s mind. The experience your brand delivers through your content and communications is what keeps them engaged or drives them away.
This customer journey map shows a simple, easy-to-follow plan that allows businesses to visualize the best possible experience for their customers.
Source: Lucid Chart
The customer journey serves as a blueprint that marketers can refer to when designing, developing, and targeting their strategies. Above all, establishing a customer journey map forces businesses to take a step back and look at the bigger picture. Since these maps focus entirely on user needs, they reveal the areas where users encounter inconveniences so that you can create solutions for those problems. This allows brands to keep the customer at the forefront of their priorities.
Source: boag world
As customers go through the stages of their journey, every touchpoint that occurs influences them. It’s up to you to make sure you’re prepared for these moments and able to influence them in the right way. A well-executed journey can generate new business and create brand evangelists who are eager to praise your brand wherever they go.
How Customer Journey Metrics and Email Marketing Intersect
Now that you’re familiar with the “customer journey,” try putting a spin on it by viewing your customers’ journey through your email marketing tactics. When you analyze your customers’ journey through the lens of email marketing campaigns, you can determine what content and follow-up messages they need at different stages of their relationship with your company.
Email marketing can be an effective tool to help consumers move through the different stages of the buying process. But a great email marketing campaign is more than just a series of pre-written emails. It’s understanding your customers and giving them what they want. It’s knowing who they are and how they interact with your brand. It’s what their behavior tells you about how they would like to be marketed to. Combining all of these metrics with your customer journey can do wonders to push them along the path to purchase.
Check out Runkeeper’s email newsletter example . Runkeeper is a tool that helps runners track their runs. The brand uses email marketing and behavioral analytics to personalize the customer journey. By understanding what motivates its audience, the brand sends relevant messages to attract lost prospects.
Source: Buildfire
Another winning example comes from Fender Mod Shop . This email from their repo features an unfinished guitar design the customer had been working on. It’s a cleverly personalized campaign that helps re-engage customers.
Email Marketing Metrics You Should Be Measuring For Your Customer Journey
The customer journey is full of twists, turns, distractions, and more distractions. To successfully get your point across, you need to get a little inventive. Email marketing metrics help you know where customers join the journey and where they disengage.
These metrics are a great way to get to know your customers. The more you know about your customers and their preferences, the better you can make sure all your messages hit home. So, let’s get into the key metrics you should be measuring for your customer journey.