Provide the tools to achieve good search results, aligning with Google's perceived quality attributes.
Gain credibility. The checklist is consistent, independent, quantifiable, and based on Google guidelines. It could be compiled by internal teams or used as part of user testing.
Ensuring that content is optimized for online launch, the checklist can be used by internal stakeholders before publishing new content, website features, or most things that could impact a website’s UX and content quality.
Methodology
Creating the checklist
This article is based on the 167-page Search Quality Evaluator malaysia number whatsapp documentation , the previous Panda survey , and Google's guide to building high-quality websites , and has been condensed into 10 topics.
We took the questions that Google is trying to answer on each topic and turned them into Pass/Fail items in the survey.
Let’s not forget that what Google deems to be a high-quality website hasn’t changed much over the years, although the qualification criteria have certainly become more robust.
This article highlighted how important it is for a question to be based on the text of Google documentation.
For example, Google rates pages as “lower quality ” if there is an intent to deceive users or search engines.
In section 7.6 Pages that potentially mislead users, Google writes:
“We will consider a page as “deceptive” if it can deceive users or deceive search engines. All deceptive pages should be rated “lower.”
Google then describes misleading titles as a form of deception.
Section 7.6.1 Purpose of the deceptive page: