Example: Forbes Magazine PPC Campaigns

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Forbes saw a 20% increase in subscribers thanks to expertly managed PPC campaigns.

A man holding Forbes magazine
The campaign's success was based on identifying high-value keywords that resonate with Forbes' audience.

The ad copy effectively communicated the value of the magazine, increasing list of kenya consumer email user engagement.

Several campaigns were run. Testing different keywords and ad variations, continuously optimizing based on performance data.

15. Supporting Content
Supporting content is an integral part of a content marketing strategy . It enhances and complements your main content. It refers to materials created around your product, service, or key message to provide additional information and add value to your audience.

Supporting content can take many forms, including blog posts, social media posts, infographics, case studies, webinars, podcasts, and more. Depending on your target audience and their preferences.

Creating supporting content is useful for a product launch as it helps:

Educate potential customers about the product
Engage people who may be interested in purchasing
It provides valuable information that can help users make informed decisions.
Here are some tips for creating successful support content:

Keep content concise and clear
Focus on answering customer questions
Use images (e.g., videos, infographics, etc.) to make the content more engaging and attractive.
You can use the Topic Research tool to discover trending topics for your product.