Ideally, you want to avoid being among the 44% of small businesses that don't even have websites.
Performance is easy to analyze
How to do content marketing is never a one-time process.
It requires constant adjustments. Because of all the easy-to-calculate metrics, you can quickly zero in on what's working and what's not.
These metrics to be calculated are as follows:
Pageviews
Shows the total number of times a particular page on your website phone number identifier philippines was visited.
Pageviews can give you a basic understanding of how well your content has performed compared to other posts published in the same period. This metric can show you what types of topics are attracting the most attention from your audience.
To measure it, you can use Google Analytics .
It shows the ratio of new to returning visitors. The number of new visitors indicates the potential number of leads, while the number of returning visitors shows whether visitors like your content. It’s best to have a healthy mix of both – that means your content can attract new users and retain old ones.
You can also use Google Analytics to calculate this metric.
3. Bounce rate
Indicates the percentage of users who left the particular page without visiting any other web pages.
A high bounce rate can indicate that something is wrong with the page. If you have an ecommerce site, a high bounce rate can be a worrying sign, as it means that most customers are leaving your website without making a purchase.
Check your page loading speed and CTAs .
Maybe your SEO needs some tweaking or people aren't finding what they were looking for on this particular page.
On the other hand, a high bounce rate on a blog can be normal if you have a number of returning visitors who read new articles, find relevant information, and leave your website after that.