If you're wondering how that's possible, keep reading, today we'll tell you the history of advertising and everything you always wanted to know about its emergence!
Beginnings of advertising in the world
Advertisements have a role: to promote products, services and brands with the aim of stimulating commercial relations . So, when we talk about advertising, it is impossible to ignore its main fuel - commerce.
The oldest known announcement came from a papyrus whatsapp number philippines written by an Egyptian merchant named Hapu in the city of Thebes. It read as follows:
The slave Shem having run away from his master Hapu the weaver, the latter invites all the good citizens of Thebes to find him. He is a Hittite, five feet tall, of robust build and brown eyes. Half a gold piece is offered to anyone who gives information about his whereabouts. Whoever returns him to the shop of Hapu the weaver, where the most beautiful fabrics are woven to each person's taste , will be given a gold piece.
Have you ever noticed the phrase “where the most beautiful fabrics are woven to suit everyone’s taste” ? Well, that’s the one responsible for the first advertising claim. Hapu, while offering a reward to recover her slave, takes the opportunity to advertise her product and talk about her business.
You see, advertising is as old as commerce?
It was in Classical Greece that advertising began to take shape, at a time when the first merchants led a nomadic life and sold their products from city to city.
Therefore, the method of the sellers was to shout out their merchandise. Although it was not something very "strategic", it was the way they had to make themselves known in the new towns they arrived at, later, the voice was the first advertising medium .
This custom spread throughout the Roman Empire, but here too signs were incorporated (which were used to locate a work, leisure or sales centre) and written signs (made on square pieces of wood or whitewashed stone, where political decisions of the authorities, advertisements for shows and merchandise were normally reported).