One of the main mistakes made by SMEs entering the world of 2.0 advertising is phone number identifier philippines believing that their digital strategies are isolated from offline sales.
In reality, both processes complement each other. The prospects that could be generated through an online campaign have to be properly attended to in order to ultimately convert them into a client.
The same formula applies even to e-commerce. A user who makes enquiries because he has doubts about the purchasing process requires personalised responses, a “care” that makes the difference.
How to Use Digital Marketing to Grow Your Business
It is possible to use digital marketing to grow your business, without having to pass a master's degree or spend exorbitant sums of money. You just have to complete with discipline the key tasks that we will now discuss.
Analyze the environment
Before you start making decisions or outlining the path to follow, the first thing to do is to analyze the current situation of your company and the market.
It is important to be clear about what is being said about your brand on the Internet, what the interaction is on Social Networks (if you have them), what resources could be useful to start a possible campaign and, above all, what your competition is doing. All this will reveal how to use digital marketing to grow your business.
Take note of any opportunities you identify while doing your assessment. They will be useful when developing your Marketing Plan .
Define your goals
How do you want people to identify your brand?
Defining clear, precise and achievable objectives allows us to build a strategy, establish priorities , formulate budgets and permanently evaluate whether what we do brings us efficiently closer to achieving our goals and, above all, to what we want to know: use digital marketing to grow your business.
A technique that always works when setting objectives is to apply the “Smart formula”: specific, measurable, attainable, relevant and time-bound.
Specific objectives: clearly express exactly what you want to achieve. The more specific you are, the easier it will be for your team to understand.
Measurable objectives: this involves defining variables to evaluate the results, quantify them and know if you have achieved them and to what percentage.
Achievable objectives: they must be realistic and possible, taking into account the time, effort and resources required. If it is a challenge, it must be feasible, not unattainable.
Relevant objectives: This is related to the previous point, as sometimes objectives are set that are so simple that they end up being a waste of time. Generally, if they are very simple, they can become a task. The ideal is to set objectives that require effort and represent an observable benefit.
Time-limited objectives: they must have a time for their execution, the results cannot be achieved “in the term of the distance”.
Prepare a strategy
One of the most common mistakes made by small and medium-sized businesses when they decide to advertise online is to start making decisions without prior analysis, objectives or strategy.