Business Data

To achieve these goals, businesses are creating content for the top of the marketing funnel (ToFu). According to another recent study by Semrush , “how-to” guides are the most effective way to achieve this, with infographics and checklists also proving valuable. These types of content allow ...

Procedure:

Discover your organic competitors
Compare Keyword Portfolios
Organic Search: Discover Your Organic Competitors
With the Organic Research tool , you can find your competitors in organic search, see what keywords they're ranking for, and examine the recent ups and downs of their pages in ...

The sales are approaching... Like many e-retailers, you are starting to prepare your products, your stock or even your various marketing actions and you are right!

You know this period well and you know that it can increase your sales tenfold and make your turnover explode.

This major event, which ...

It usually appears in blue on web pages. When you click on it, you are redirected to another page.

There are 2 types of anchor:

Optimized anchors: the backlinks are placed on a keyword (e.g.: natural referencing strategy).
Natural anchors: the backlink is placed on a brand name.
When it comes to ...

Getting Backlinks Through Guest Posts

Because she is united!

The concept is simple: You offer an influential blogger to publish an article that you have written yourself on his blog. In exchange for the content you offer him to add links to your own blog in the article!

It is a solidarity ...

This inbound marketing course is offered by HubSpot, known for its inbound marketing and sales software that helps businesses attract visitors, convert leads, and close sales. Through seven lessons, 34 videos, and eight quizzes, the course, which lasts approximately 4.5 hours, teaches inbound ...

Be the fastest to report new links, and
Hold the largest database of known links
After a year and a half of focus and hard work, we have achieved both of these goals.

What has changed?
First, we audited our current system for storing links and updating the database for users.

Next, we decided to ...

LSI Keywords in Practice
Now that we've looked a little deeper into what LSI keywords are, let's take a look at what they are in practice and what they mean when creating and optimizing content.

It is important to understand that LSI keywords are NOT synonyms.

A synonym is a word that has the same ...

Axis No. 2 for successful e-commerce: be visible
Once the basics are in place, you need to make yourself visible. An e-commerce site can have 3 main levers for acquiring traffic.

Natural referencing ( SEO) is a long-term strategy that must be implemented as soon as possible. The longer you wait ...

This section shows how you plan to promote the content you’ve created, which can be useful for any business, big or small. Color-coding it (pink for Reddit, green for newsletters, or blue for Twitter) can add clarity to your schedule.

Ideas for future content
Whether you’re creating content solo or ...