Business Data

During my trip and visits to various German manufactories, it was precisely these functions that managers at their companies spoke about as the most important components of their companies' success.

The quality of their workforce at all levels should be noted separately. Whether it is a simple ...

In this post I would like to talk about the work of small and medium-sized businesses in Germany and try to identify what makes their business so effective.

In September 2015, tour “Handmade-in-Germany”. The trip was organized by the Ministry of Foreign Affairs and the non-profit initiative ...

but be firm when necessary. This point is one of the tools for liberating the participants and winning their favor. Here, the moderator's goal is to become "one of the guys" among the participants. Achieving this directly affects how the conversation will go (openly, easily and naturally, or ...

The obtained data allows us to determine the elements that attracted the respondent's attention and to establish the order in which he saw the elements (what was first, second, etc.). It becomes possible to analyze: which element of the study first attracted the client's attention, what the client ...

October and November 2015 turned out to be very unfavorable for tourism. The explosion and crash of a Russian plane with tourists flying out of Egypt, and the Russian Su-24 shot down by Turkey – these incidents were definitely negative for those people who were used to vacationing in these countries ...

The following three global trends in the research industry identified during the foresight session can be noted:

revolutionary changes in data collection and processing (Big data, Data science);
changes in customer behavior and demand, new research requirements.
Changing technologies

In this trend ...

We can offer our clients several types of high-quality online research:

Online forums
Online communities
Online blogs
Online focus groups
Online forums

Participants are given the opportunity to enter the forum at the most convenient time and give more thoughtful and detailed answers, since the ...

Let's go back to how the BRIEF avoids data bias when conducting interviews. The main task is to train interviewers. Each interviewer must know these rules and strictly adhere to them, and in order to not forget them, the project manager talks through the basic rules during briefings before starting ...

No matter how much we motivate people to participate with an interesting conversation, the material side is still a strong motivation for participants . This is especially true for premium brands and products designed for consumption by people with a good income. In this case, the risk of getting ...

The existing foreign experience was taken into account, which led to the development of approaches and solutions that are several orders of magnitude more accurate and cheaper than any possible foreign analogues, at the same time, technologies were developed that were patented. They started with ...