Business Data

No matter how familiar the app’s interface looks to you, Xiaohongshu is different. This is simply because the app offers many features and functions in one app and because they create a completely different consumer decision journey.

Xiaohongshu, at a glance, looks like Instagram and Pinterest but ...

China’s recycling systems are emerging and developing, but are still in a stage of infancy. Greater efforts could, therefore, drastically cut emissions and reduce waste. In tandem with this is China’s demand for foreign technology and consulting in the recycling industry, which is certainly ready to ...

Let’s begin with some practical SEO advice to help you get started with Baidu. If you’re going to have a website that you want Chinese people to visit then you probably want them to rank on Baidu too. Baidu is the main search engine in China, and while it shares many characteristics with Google; it ...

For the Canadian side, I would expect them to be somewhat trusting in the brand, very trusting in the government & the people they know. Plus, Canadians also trust other people they don’t know – especially other Canadians.

For the Chinese side, I’d expect there to be very little trust. Note that I ...

In this step, you will need to decide on a person responsible for the account (you can change it in the account settings later on). You need to submit

their name (same as on their ID),
their ID number (for foreign nationals, please use a valid passport),
a clear picture of them holding their ID in ...

After clicking the account name, a user will see the articles for that account. In the image below, you can see the article feed for just that one account. Each article has a title, description (概要) and big teaser image.



Something important to note is that you don’t need to think about WeChat’s ...

This is one edition of our ten-piece B2B marketing email course.

The way we use email for marketing in China is a bit different than how we use it around the Rest of the World (RoW).

The first thing you should know is that email is not used as much in China as it is elsewhere. The typical Chinese ...

Once you have your website operational, you’ll already have gotten through one of the most troublesome periods for launching marketing in China.



You should continue to post content, whether it’s blog posts, guides, ebooks, video courses or whatever it is. That will continue to help bring in more ...

Another tool we use is Dragon Metrics. It offers a suite of SEO tools in one place:

Keyword rank tracking.
Backlink analysis.
Detection of problems: missing meta-description, broken links, etc.
Reporting that can be shared with clients or connected with Google Data Studio.
Dragon Metrics can also ...

YouTube to Bilibili

Ever wanted to know how to get rid of a wasp nest with a vacuum cleaner? Bilibili has a video for that.

content on Bilibili comes from YouTube

You’ll find that a lot of the content on Bilibili comes from YouTube, and you’ll usually see the original URL posted underneath the ...