Business Data

In order to be found on Google, a good ranking is essential in inbound marketing, because the click rate increases the higher a website is listed on the Search Engine Result Page (SERP). With around 200 ranking factors and around 600 algorithm changes a year, the fight for first place is a constant ...

Finding the right keywords is not that difficult. They play an important role in building organic traffic and are ultimately crucial for the conversion rate . Invest enough time in your keywords and their alignment with the buyer's journey. You may need to conduct keyword research regularly ...

Is it worth creating a separate position for a social media manager? 3,000 euros gross per month is an investment that every company has to think carefully about. However, a successful social media campaign has many effects from which the company benefits.

In addition to the increased reach ...

Professor Dr. Uwe Hannig, Professor of Information and Performance Management at Ludwigshafen University of Applied Sciences and Director of the Institute for Sales and Marketing Automation (IFSMA), provides an insight into the reasons for this in a Marconomy interview: "The forces of inertia are ...

The key questions for companies are: How can I position myself and my brand as a digital pioneer that can compete internationally? And how can I get all employees and decision-makers to pull together so that we are optimally prepared for a future in digital competition?

These questions first ...

The same goes for providing your leads with additional content. Maybe you've developed a new product for your account-based marketing and you want to place it where it will bring the most success.

On the one hand, you can look at the leads who attended a live webinar on a similar topic. On the ...

Customers all over the world are searching for information on the Internet. Content marketing provides this data, which is constantly becoming more relevant. HubSpot brings this information together in a single cockpit. The content can be easily integrated, controlled and monitored. This means that ...

Digital First, Mobile First!
87 percent of Germans are online today. At the same time, the importance of mobile devices such as smartphones and tablets is growing. According to figures from the statistics portal Statista, the proportion of mobile internet users rose from 54 percent (2015) to 64 ...

But what needs to be considered when digitally transforming a company? What is the best way to reach buyers? And what is meant by a pull strategy versus a push strategy? The white paper " When customers buy differently - digital B2B sales for managers " uses four theses to show how B2B sales are ...

Demographic information
First, consider which target group you want to address and use the answers to demographic queries to determine how well a lead matches your intended target personas. The better a contact matches your requirements, the more points you award the lead. Leads that do not or do ...